VERY useful links to MUSIC VIDEO and MARKETING

Click on the following links and make notes on your blogs about current trends and your marketing strategy.

Twitter power: how social networking is revolutionising the music business
http://www.guardian.co.uk/media/2010/sep/05/twitter-power-social-networking-music

Behind the music: Is there any point in 'buying' your fans?
http://www.guardian.co.uk/music/musicblog/2010/jun/10/behind-music-buying-fans

Black Eyed Peas leader will.i.am gave an interview to the Wall Street Journal about his group's success. "I consider us a brand"
http://www.guardian.co.uk/music/2010/sep/02/pop-music-branding

Bat For Lashes: What's a Girl To Do (Dougal Wilson, 2007)

This spooky video suits the mood of the track perfectly, with Natasha Khan cycling through a dark wood accompanied by a variety of strange animals, who appear, do tricks on BMX bikes and then disappear again.

OK Go: Here It Goes Again (Trish Sie & OK Go, 2006)

It may have been produced on a small budget, but OK Go's video for Here It Goes Again made a big impact. It exploited the growing trend for videos to go viral – people forwarded it on and emailed links to their friends until the song became a chart hit.

Franz Ferdinand: Take Me Out (Jonas Odell, 2004)

Don't want to do the narrative thing?

Fatboy Slim: Weapon of Choice (Spike Jonze, 2001)

Jonze somehow persuaded Hollywood bad-guy Christopher Walken to do an improvised dance routine – and the result is history. The video won six MTV awards, including best choreography for Walken.

Great video for emotion- even the dog looks depressed!