Monday 10 January 2011
Monday 13 December 2010
Friday 29 October 2010
OCR Eaminer's Report: Music Videos
"It was the music option that probably worked the best for Candidates - music videos seem to allow Candidates to demonstrate a combination of skill and creativity. The majority of the high quality productions were music videos.
At the top there was some very professional work that showcased a firm understanding of the form. Lots of videos focused on the interplay between performance and narrative. This appears to be a good framework to hand the production on as it allowed Candidates to be creative within certain beneficial constraints. The majority had some attempt at performance sections in them, which were generally well executed, although very few had synched drumming.
Other examples saw Candidates striving to achieve a spectacle, something indefinable and quirky, a tricky task to keep up for the duration of a four-minute song. When done properly, this can elevate the production.
Using unknown bands sourced through MySpace for example, was often a good option and the bands were often pleased to have the video and give feedback.
It was noted that on too many occasions, Centres were allowing Candidates to film in locations that were unsuitable and showed little regard for the construction of mise en scene. Classrooms are fine so long as the narrative or song demands a classroom.
Lighting is another stumbling block that is near impossible to put right in the editing stages. Many productions evidenced no thought in terms of something so vital. This was most obvious when even the slightest, meaningful decision regarding light, paid dividends.
Moderators saw plenty of examples where Candidates had not shot enough footage and were forced to re-use large chunks throughout the promo. "
At the top there was some very professional work that showcased a firm understanding of the form. Lots of videos focused on the interplay between performance and narrative. This appears to be a good framework to hand the production on as it allowed Candidates to be creative within certain beneficial constraints. The majority had some attempt at performance sections in them, which were generally well executed, although very few had synched drumming.
Other examples saw Candidates striving to achieve a spectacle, something indefinable and quirky, a tricky task to keep up for the duration of a four-minute song. When done properly, this can elevate the production.
Using unknown bands sourced through MySpace for example, was often a good option and the bands were often pleased to have the video and give feedback.
It was noted that on too many occasions, Centres were allowing Candidates to film in locations that were unsuitable and showed little regard for the construction of mise en scene. Classrooms are fine so long as the narrative or song demands a classroom.
Lighting is another stumbling block that is near impossible to put right in the editing stages. Many productions evidenced no thought in terms of something so vital. This was most obvious when even the slightest, meaningful decision regarding light, paid dividends.
Moderators saw plenty of examples where Candidates had not shot enough footage and were forced to re-use large chunks throughout the promo. "
Monday 11 October 2010
Friday 24 September 2010
VERY useful links to MUSIC VIDEO and MARKETING
Click on the following links and make notes on your blogs about current trends and your marketing strategy.
Twitter power: how social networking is revolutionising the music business
http://www.guardian.co.uk/media/2010/sep/05/twitter-power-social-networking-music
Behind the music: Is there any point in 'buying' your fans?
http://www.guardian.co.uk/music/musicblog/2010/jun/10/behind-music-buying-fans
Black Eyed Peas leader will.i.am gave an interview to the Wall Street Journal about his group's success. "I consider us a brand"
http://www.guardian.co.uk/music/2010/sep/02/pop-music-branding
Twitter power: how social networking is revolutionising the music business
http://www.guardian.co.uk/media/2010/sep/05/twitter-power-social-networking-music
Behind the music: Is there any point in 'buying' your fans?
http://www.guardian.co.uk/music/musicblog/2010/jun/10/behind-music-buying-fans
Black Eyed Peas leader will.i.am gave an interview to the Wall Street Journal about his group's success. "I consider us a brand"
http://www.guardian.co.uk/music/2010/sep/02/pop-music-branding
Bat For Lashes: What's a Girl To Do (Dougal Wilson, 2007)
This spooky video suits the mood of the track perfectly, with Natasha Khan cycling through a dark wood accompanied by a variety of strange animals, who appear, do tricks on BMX bikes and then disappear again.
OK Go: Here It Goes Again (Trish Sie & OK Go, 2006)
It may have been produced on a small budget, but OK Go's video for Here It Goes Again made a big impact. It exploited the growing trend for videos to go viral – people forwarded it on and emailed links to their friends until the song became a chart hit.
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